SNUGI embroidery collection, slide 1

Find your kind of keepsake

Embroidery for everywhere life goes.

From the shirt you reach for to the pillow you come home to, each piece carries the warmth of a hand-finished detail.

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Latest arrivals

Hand embroidered stories on natural cloth

Made for your story

Your idea. Our stitches.

Upload a reference or describe the piece you imagine. Explore four realistic embroidery concepts, choose a favorite and send it to our craft team.

Customize your product

Made with care

Embroidery that celebrates the handmade touch.

Made personal

Add your own details in the order notes at checkout.

Made to keep

Thoughtful pieces for you, your home and your pets.

Full hand-embroidered village story with people, a boat and an elephant

Inspired by stories in thread

Some stories are stitched before they are told.

The embroidered village scene you see here captures what we love about this craft: rhythm, memory, color and the unmistakable character of work made by hand.

At SNUGI, that spirit lives in pieces for you, your home and the companions who make it feel like home.

Read our story

A closer look at the craft

Every petal, every leaf, one stitch at a time.

Your floral reference becomes part of the SNUGI world here. Its layered flowers, leafy borders and patient lines of thread are the visual language behind this collection.

Explore collections
Full floral embroidery sampler with stitched flowers, leaves and borders

A gift with a story

Made for the moments you want to remember.

A name, a date, a favorite flower. Tell us the little detail that makes a piece yours when you reach checkout.

Find a gift
Embroidered gift set with pouch and handkerchief